Tag: Picadilly

London’s iconic Piccadilly Circus billboards to contain facial-recognition cameras

London’s iconic Piccadilly Circus billboards to contain facial-recognition cameras

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Facial detection technology in the new Piccadilly Circus lights is "incredibly intrusive", according to privacy campaigners. The revamped screen in central London will be turned on later in October in a space where 100 million people pass each month. Cameras hidden in the screen will detect people's faces, figuring out their age, gender and mood, and use that to tailor brand messages. According to Ocean Outlook, the company that provides the screen's technology, the system can detect people's age and gender with 90% accuracy. The system can identify the makes of vehicles and will also feature Wi-Fi to let people interact with the screen, but also potentially to track mobile devices. Privacy campaigners say signs should be put up in Piccadilly Circus to inform the publi...